Active
Projects
Radian (AI-Driven AdTech Platform)
• Owned UI/UX strategy for Radian's website revamp and rebranding, increasing overall user engagement by 50%. • Optimised demo request form UX, CTA placement, and user flow, boosting conversion rate by 30% overall. • Simplified content hierarchy and visual structure across key pages, improving scannability and reducing user drop-off.
Design SystemCompetitor AnalysisFeature ScopingResearchnteraction DesignPrototypingUI DesignUX Thinking.
Stack & AI tools
figmaUser ResearchprototypingDesign SystemAccessibilityInformation ArchitecUX ResearchResponsive DesignMicrointeractionsDesign Tokens'Auto LayoutAI-Assisted DesignHeuristic EvaluationUser FlowsProblem SolvingCross-Functional ColUsability TestingUIUXChatGPTClaude AILovable AIMidjourneyNotion